Bagru printing is a traditional Indian printing technique that involves using hand-carved wooden blocks to print intricate designs on fabrics. This technique originated in the small town of Bagru, located in the state of Rajasthan. Bagru printing is known for its unique designs and vibrant colors, which are created using natural dyes made from plants and vegetables. The printing is done on a variety of fabrics including linen, cotton, pre-dip fabrics, and thick linen. The process involves pre-treating the fabric with a solution made from harda, which helps the dyes bind to the fabric, followed by printing the designs using the wooden blocks. The result is a beautiful and durable fabric that can be used for clothing, home décor, and other textile applications. Handmade block-printed fabrics are a true representation of Indian art and culture and are highly sought after by fashion designers, artisans, and textile enthusiasts around the world.

Fabritual is a brand that stands out for its commitment to women's empowerment through its block printing and handmade fabric bagru printing. By providing work to women, the brand has created a sustainable and ethical business model that supports the development of local communities. Their dedication to traditional methods of production not only ensures the quality of their products but also preserves the cultural heritage of their region. Fabritual's focus on empowering women through their work is a significant step towards gender equality and economic empowerment, and it serves as an inspiration for other businesses to follow suit.