1. Historical Preservation:
- Fabritual is deeply committed to the preservation of the historical tradition of block printing. Originating in 1911, our brand carries forward the legacy of this ancient craft, with a particular focus on the renowned block printing hub of Bagru.
2. Artisan Craftsmanship:
- Our core expertise lies in the meticulous craftsmanship of 100% Linen and Cotton fabrics using the traditional method of Hand Block Printing. Each piece is a testament to the skilled hands and timeless techniques that define this art form.
3. Natural Dye Philosophy:
- Fabritual embraces sustainability by exclusively using vegetable dyes in our color-making process. This not only results in vibrant and distinct colors but also aligns with our commitment to an organic and 100% natural production approach.
4. Bagru's Skilled Artisans:
- Operating at the heart of Bagru, Fabritual is privileged to collaborate with skilled artisans who are an integral part of the block printing legacy. These artisans, deeply rooted in the community, bring authenticity and expertise to every piece.
5. Empowering Women:
- Fabritual actively contributes to women empowerment by providing meaningful employment opportunities. We believe in fostering economic independence and a positive impact on the lives of the women in our community.
6. Holistic Sustainability:
- Sustainability is at the core of our business ethos. From sourcing raw materials to production processes, we continuously strive to minimize our environmental footprint. Fabritual is committed to responsible practices that contribute to a more sustainable future.
7. Adaptation to Modern Trends:
- While Fabritual is grounded in tradition, we understand the importance of adapting to contemporary preferences. Our approach ensures that the timeless techniques of block printing remain relevant and appealing in the modern era.
8. Storytelling through Fabric:
- Fabritual views each fabric as a canvas for storytelling. Our designs and patterns are more than just visual aesthetics—they encapsulate narratives of tradition, cultural richness, and the journey of sustainable craftsmanship.
9. Community-Centric Impact:
- Beyond being a brand, Fabritual actively contributes to the cultural and economic vitality of the community. We strive to create a positive impact on the lives of our collaborators, supporting cultural heritage and community well-being.
10. Legacy and Future Commitment:
- With a legacy dating back to 1911, Fabritual is not just a brand; it's a testament to resilience and commitment. We stand firm in our dedication to keeping the block print tradition alive, ensuring that future generations can continue to experience the beauty of this timeless craft.
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